16 Clifford Street, Toowoomba, QLD 4350 (07) 4632 0402

Who we are

Visual Focus aims to be respected as a leader in current and emerging audio-visual technology delivering quality customer services from concept to completion. 

Visual Focus is an audio-visual integration specialist with expertise in the system design, selection of high quality equipment, installation and programming of control systems. 

Established in 2002, Visual Focus prides itself on staying at the forefront of technology delivering custom built solutions for commercial business, educational facilities and residences in regional Southern Queensland particularly the Darling Downs, Lockyer Valley, Maranoa and South Burnett areas.

Visual Focus goals:

  • Commitment to quality and functionality in audio-visual system design, equipment integration and installation services
  • Maximise customer experiences delivering solutions and building relationships
  • Make technology simple
  • Invest in our people

Statement of capability Statement of capability (1980 KB)

Accreditation and Training

Ensuring our system designers and technicians are highly trained in the latest equipment, techniques and standards is extremely important to us. Visual Focus takes pride in keeping our team members up to date with the latest systems including annual training from CEDIA (Custom Electronic Design and Installation Association) and Infocomm as well as regular manufacturer training and updates from Epson, Lifesize, Crestron, Clipsal C-Bus, Kramer and others.   


Our Managing Director, Ralph Atkinson has over 25 years experience working as a television director, editor and cameraman, an audio engineer and technician for live theatre and has designed and operated the gamut of audio-visual systems.  Ralph was Head of Audio at the largest regional performing arts venue in Australia, the Empire Theatre in Toowoomba for 12 years and toured across Australia, in New Zealand and Asia with various contemporary musicians and artists.   He is a certified THX professional and holds memberships with CEDIA and Infocomm International.  (THX and the THX logo are trademarks of THX Ltd., registered in the U.S. and other countries)




When seeking to equip the new auditorium at St Bart’s Anglican Church, it didn’t take us long to realise that under Ralph’s leadership, we had a very professional organisation in Visual Focus that would meet all our needs.

From the very beginning to walking through training of our own people in the use of the equipment, Visual Focus guided us through all aspects of sound, lighting, acoustics and visuals.  No question was too menial and the wealth of knowledge is astounding.

Integration of the digital equipment with dated technology was all part of the process.  The team of technicians likewise are knowledgeable and affable and the relationship we have with all the team is exceptional.  

We have no hesitation in recommending Visual Focus as the leader in their field on the Downs and beyond.

Warren Dutton, Church Manager
Building and Operations, Plant and Operations Finance
St Barts Anglican Church Toowoomba

Visual Focus have been a reliable & efficient resource to our business for a number of years & we couldn't be happier with their consistent results. With prompt service & attention to detail, Visual Focus recognizes the demands of our fast paced industry & their professional operations are indeed reflective of this. Fitzy's enjoy the strong communicative relationship we have which assists in comprehending high tech issues making then easier to address. We would highly recommend visual focus for all your audio visual business needs & look forward to continuing this relationship well into the future.

Brad Fitzgibbons
Fitzy’s Fibber Magee
Bar, Restaurant, Gaming

We had a new Boardroom built here at the Club and Visual Focus were contracted to install an Epson Ultra Short Throw Projector and System. The system has met all our expectations and has impressed our clients that have hired the room for meetings, presentations etc.

In fact at least one client was so impressed they are considering installing the system at their premises.

Again just recently, we engaged Visual Focus to upgrade our microphone system here at the club and once more haven’t been able to fault their workmanship and equipment supplied.

This second contract mainly came about through the excellent after sales service and follow up we received from the company.

I have no hesitation in providing this testimonial and would welcome any queries you might have.

Aw Minnis
Secretary Manager
Chinchilla RSL Memorial Club Inc.

Our school has worked with Visual Focus to plan our audio-visual needs for the past six years. During this time, Visual Focus has been instrumental in planning and providing for audio-visual requirements in classrooms and our Assembly Hall. This has included provision of Interactive Whiteboards, Interactive Projectors, Projectors, Screens, Flat Screen Displays and Speakers systems. Visual Focus have provided excellent standards in advice and service.

Angela Irvine
Teacher Librarian
Mary MacKillop Catholic School


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